Helping advance the chiropractic profession to the next level!
Chiropractic has never lacked passion, purpose, or clinical conviction. What it has lacked is clear, consolidated financial insight that helps clinic owners understand what actually works, what does not, and how the healthiest clinics scale without burning out.
The Lucro Industry Report exists to help close that gap.
Chiropractic sits at a critical point:
We deliver life-changing care.
We serve communities deeply.
We attract driven, mission-oriented doctors
Yet too many clinics struggle with profitability and clarity. Not because they lack effort, but because they lack visibility into how strong businesses in this profession actually operate.
There is no consolidated view of costs, performance patterns, or financial behaviors across the profession. So, doctors keep guessing, comparing themselves to anecdotes, or relying on outside opinions that do not reflect real-world chiropractic data.
This report will change that.
READY TO HELP US ADVANCE THE PROFESSION?
Complete the 3 Minute
Survey Today!
By completing the survey, you will receive free early access to the Lucro Industry Report before public release.
Your participation helps shape the report and ensures it serves the profession in a meaningful way.
What Lucro sees today:
Lucro has access to a growing body of chiropractic-specific financial data, and we are on pace to exceed $1B in analyzed revenue by the end of 2026. Even at a high level, we can already see meaningful variation across clinics in how they:
Structure costs
Allocate resources
Scale operations
Sustain profitability over time
What we will not do is jump to conclusions or prescribe answers without context. That is exactly why this survey matters.
Real Experts. Real Clinics. Real Results.
Lucro has been a game-changer for our profession. They make it simple to see what’s working and what isn’t, giving practices the clarity they need to make smart decisions about time, money, and energy. Josiah, Adam, and the Lucro team provide incredible value at a price that just makes sense. If you’re serious about running a successful chiropractic practice, Lucro is absolutely where you should start.
Dr. Ryan Reider
DC Practice Growth
Lucro has been a game-changer for our profession. They make it simple to see what’s working and what isn’t, giving practices the clarity they need to make smart decisions about time, money, and energy. Josiah, Adam, and the Lucro team provide incredible value at a price that just makes sense. If you’re serious about running a successful chiropractic practice, Lucro is absolutely where you should start.
Dr. Ryan Reider
DC Practice Growth
A personal note from
Dr. Josiah Fitzsimmons
Chiropractic has given me more than I ever could have imagined.
It has given me purpose, opportunity, and the ability to serve in ways that matter. It also showed me firsthand how difficult it can be to build a financially healthy clinic without clear guidance on how successful businesses actually operate.
We have the greatest healthcare product in the world.
We have incredible doctors.
We have a powerful mission.
What we often lack is a shared understanding of how to run strong, sustainable businesses that allow that mission to thrive.
This report is my way of giving back to the profession that changed my life, by sharing what the data can teach us about what works, what doesn’t, and how we move forward together.
Why Your Input Matters:
This report is not meant to reflect what vendors think clinic owners should care about.
It is meant to reflect what you actually want clarity on.
Your responses help determine:
Which financial insights deserve priority
What questions the report should answer first
How results should be framed so they are practical, not academic
What benchmarks would genuinely help you grow your clinic and your impact
What you receive
By completing the survey, you will receive free early access to the Lucro Industry Report before public release.
Your participation helps shape the report and ensures it serves the profession in a meaningful way.
READY TO HELP US ADVANCE THE PROFESSION?
Complete the 3 Minute
Survey Today!
By completing the survey, you will receive free early access to the Lucro Industry Report before public release.
Your participation helps shape the report and ensures it serves the profession in a meaningful way.
I have quite a few clients who utilize Lucro to handle their bookkeeping and they speak very highly about the service. I've known Dr. Josiah Fitzsimmons for many years and when it comes to running a successful practice, his financial IQ is second to none. He tracks everything meticulously so he can constantly improve. This high level of detail is what he and the Lucro team offer.
Dr. Matthew Loop
Freedom Alliance Mastermind
I have quite a few clients who utilize Lucro to handle their bookkeeping and they speak very highly about the service. I've known Dr. Josiah Fitzsimmons for many years and when it comes to running a successful practice, his financial IQ is second to none. He tracks everything meticulously so he can constantly improve. This high level of detail is what he and the Lucro team offer.
Dr. Matthew Loop
Freedom Alliance Mastermind
Trusted by Chiropractors Nationwide...
Built by Industry Leaders Who’ve Done It
Dr. Josiah Fitzsimmons and Adam Rundle created this blueprint to help chiropractors grow with clarity and confidence.
Dr. Josiah Fitzsimmons
Founder of Vero Health Center, the fastest-growing single-location chiropractic clinic in the U.S. Built from scratch into a $7M practice by following this exact blueprint.
Adam Rundle
CFO and advisor to companies scaling past $100M. Specializes in helping business owners see the story behind their numbers and turn complexity into clarity.
How It Works (Step-by-Step)
Collect →
We gather your financial data securely.
Reveal →
In one week, you see your numbers crystal clear.
Process →
Our team builds your Perfect P&L inside of the Lucro system.
We exclusively specialize in bookkeeping and only for healthcare providers. Unlock your practice’s potential with Lucro!